Dancehall superstar Bay-C is on a “Journey To Greatness”.
His journey began Straight Outta Portmore with fellow band members of, then soon to become, world famous super group T.O.K. The quartet dominated the Reggae and Dancehall genres for over a decade, releasing two platinum sold albums and landing on the Billboard charts with several singles. Most recognized for his bass toned voice within TOK, Bay-C got his name from female fans screaming “bassyyyy!!!”, whenever he spoke at concerts. His style within the group can be described as rapping in Patois, the local Jamaican dialect, and always represented the ragamuffin or bad boy persona within the quartet.
Not long after cementing their career as Dancehall superstars, Bay-C opened his own recording label, Bombrush Records. The multi-talented musician, since then, has produced some of the Caribbean’s leading acts, including Damian Marley, Machel Montano, Bunji Garlin, Sizzla, Beenie Man, Bounty Killa, Vybz Kartel, Mavado, Gyptian, Assassin and Tarrus Riley. The label released the compilation Bombrush Hour in 2009 in Japan, to rave reviews.
In 2014 Bay-C, in conjunction with fellow TOK member Craigy T, embarked on his most ambitious venture yet, the launch of his own music festival. Hosted on top of the highest mountains in Jamaica, the Blue Mountain Music Festival is a weekend celebration of music, art and culture all with the city of Kingston as the back drop. Top acts such as Third World, Chronixx, Tanya Stephens, Freddie McGregor and many more have performed at Jamaica’s very first winter festival.
As if the festival were not enough, the very same year, Bay-C shocked his fans and fellow dancehall lovers worldwide with the launch of ListenMi News. The very first news show of its kind in the Caribbean, Bay-C delivers the latest local, regional and international latest stories in the form of music. The response has been ground breaking. By combining music and visuals with current affairs, Bay-C has found a way to communicate with children who would otherwise not be interested in the news of the day. Expounding on that, Bay-C has carved out an ‘edu-tainment’ niche market, offering customized packages for corporate clients to communicate messages of information in a more memorable manner through music.
In 2015, the dance track ‘Flow’ by UK producer Lokate, on which Bay-C was featured got placed in the popular game Need For Speed, a feat rarely attained by Dancehall acts. This success story in addition to brewing challenges within TOK, lead Bay-C to announce the launch of his solo career officially.
By the first quarter of 2016, Bay-C released his debut Better Must Come EP to critical acclaim. The lead single ‘Eye For An Eye’ saw Bay-C revealing a deeper Reggae side to his brand, sending a strong message of anti-violence. The video for both this single and the title track Better Must Come were shot in Germany. His popularity in Europe only grew when the track ‘Rude Gyal Swing’ by producers DeeBuzz and Hard 2 Def featuring Treesha and Bay-C went to the number one spot on the German Urban Charts. The hit single ‘Love You’ featuring Panamanian superstar Lorna, which dominated airwaves in Latin America, has also added to the booming solo career of Bay-C.
Focused on being a global brand, in 2018 Bay-C curated his debut album Holy Temple, featuring 10 songs with 10 accompanying videos captured from all over the world. From the Negev deserts of Israel, to the Alps in Germany to the shores of Jamaica, the body of work is critically acclaimed for its lyricism and spiritual content.